A small team built around one idea.
We're a Miami-based creative agency. We make video. We think like marketers. We show up before the brief exists.
Book a Strategy CallWe started Creative Particle in 2019 because we kept watching good marketing teams settle for production companies that waited for briefs. Video kept getting made. It kept not working. And nobody could explain why — because nobody had asked the strategic question at the start.
So we built a studio where strategy comes first. Not as a deck. As a working posture. Every engagement starts with the business question. Every frame earns its place against that question. And when the work ships, we measure.
Four things we won't compromise on.
Strategy before cameras.
Nothing goes into production until we've defined what success looks like. No exceptions.
Craft meets purpose.
Beautiful work that doesn't perform is expensive decoration. Performing work that isn't beautiful is forgettable. We insist on both.
Partnership over transactions.
We're in this for the second project, not the first invoice. If we can't add more value year two than year one, something's broken.
Every frame earns its place.
If it doesn't serve the strategy, it doesn't make the cut. We cut for the story — not for the run time.
Small by design.
A core team of seven — CDs, strategists, producers — plus a bench of 40+ trusted crew, DPs, editors, and colorists we've worked with for years.
Daniel Beyra
Founder · Executive Creative Director
Strategy Director
Leads brief development and post-campaign measurement
Head of Production
Runs crew, locations, and logistics across the roster
Creative Director, Film
Anthem films, brand, and mini-doc work
Creative Director, Social
Platform-native, creator-led work
Post Supervisor
Edit, color, sound — the back half of every project
Work we do because it matters.
A share of our year goes to cause work — mini-docs for USAID, appeal films for Give Miami Day, faith-based education for LAF with God. Same crew. Same craft. Same standards.
Let's map out the one video that moves your number.
Short notes are welcome. We reply within a day.
We've done this a few hundred times. Here's what to expect:
- Thirty-minute intro — no deck, no pitch.
- We review your goals, audience, and current content.
- You walk away with one clear next step, free.