Midol's "Period Talk," a live brand event and panel discussion at The Malin in New York's West Village, produced for Oliver. We crewed and ran it on the ground: two cameras on the panel, framed 16:9 with 9:16-safe space so the brand team could cut social straight from the footage; panel audio pulled from the venue's soundboard; venue and attendee b-roll; and brand-activation photography to the client's shot list. Then we delivered retouched photo selects, down to adding the ® to every Midol backdrop. The footage became the reel Midol posted to its own Instagram.
EVENT · 2024
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