Four concepts, one shoot, and a mascot nobody could afford to break. Oliver brought us in to produce Mucinex's "Summer of Mucus" for Reckitt, with McCann as creative agency of record: Confessions of a Booger, Soccer's Sickest Cup, The Sickest Travel Influencer and Coming Soon. We scouted and dressed a single house into three sets (a therapist's office, a man cave and a backyard), crewed up, and ran two shoot days around Mr. Mucus, his puppeteer and the live voiceover. Final World Cup reels landed two days after wrap, in time for the tournament. Then we took the full campaign through edit, color and sound: 13 vertical reels for Instagram and TikTok. Inside Ideas' business director, the morning after wrap: "I do believe this team pulled off a miracle… You are talented, driven and fantastic partners."
CAMPAIGN · 2026
More from this engagement
12 more cuts.
Confessions of a Booger · Reel 3
Confessions of a Booger · Reel 4
Soccer's Sickest Cup · Reel 1
Soccer's Sickest Cup · Reel 2
Soccer's Sickest Cup · Reel 3
The Sickest Travel Influencer · Reel 1
The Sickest Travel Influencer · Reel 2
The Sickest Travel Influencer · Reel 3
Coming Soon · Teaser 1
Coming Soon · Teaser 2
Coming Soon · Teaser 3
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