Invicta Stores

From 2018 to 2023, we were Invicta Stores' content engine and the team behind every screen in its stores. We wrote the annual video strategy, then ran it. Each campaign became motion for the in-store signage network: Mother's Day, Father's Day, Summer, Holiday Mega Sale, Star Wars, the Invicta Card. We managed that network store by store and screen by screen, from point-of-sale displays to the Times Square video wall, with Spanish and Portuguese versions where the shoppers needed them. In between, we shot in stores for social and product launches, cut the ads, and covered Shaq meet-and-greets from Orlando to Times Square. Their marketing director, on one round of ads: "They're awesome, thank you!"